
Site Reviewer
AI-powered website review app that surfaces usability, clarity, and conversion issues in plain language.
Russ Stoll
Twenty years building digital experiences for LEGO, the Smithsonian, Forum One. I bring the same care for structure and craft I put into my furniture-making and fiction writing, with accessibility built in from the first wireframe — not bolted on at the end. It's why agencies trust me to deliver, and lean teams trust me to get the thinking right before the build.
Work

AI-powered website review app that surfaces usability, clarity, and conversion issues in plain language.

A legacy PHP website redesigned and rebuilt in Next.js with Tailwind CSS for a faster, cleaner, and more modern experience.

A focused homepage study showing how motion, hierarchy, and performance can work together in a modern marketing site.

Full front-end redesign for one of the Smithsonian’s flagship museum websites.

Complete front-end redesign for another major Smithsonian museum site.

An AI chatbot that lets users converse with legendary historical figures through persona-driven conversations.